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Client Success Matters is a podcast dedicated to helping agencies ensure the retention and growth of their clients and business. Pulling on over 20 years of experience, plus interviews with relevant subject matter experts, I will provide strategic insights into how you can transform your working relationship with your clients and turn them from satisfied clients, to loyal clients. LinkedIn - https://www.linkedin.com/in/jorogers-marketing-consultant/ Instagram - Customer.Success.Matters
Episodes
Wednesday Jan 15, 2025
Wednesday Jan 15, 2025
In this episode, I sit down with award-winning marketing leader and fractional CMO, John Lyons, who brings over 25 years of experience working with global brands like The LEGO Group, Deutsche Bank, and Manchester United. With a unique perspective from both agency and client sides, John shares invaluable insights into what makes client-agency relationships thrive.
We explore how empathy, trust, and aligning agency work with business outcomes can transform transactional interactions into strategic partnerships. John also reveals practical tips for understanding client challenges, navigating organisational politics, and leveraging small opportunities to build long-term success.
Whether you’re an agency professional or a client-side marketer, this episode is packed with lessons you can immediately put into practice. Tune in for a masterclass in building better relationships and driving real results.
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